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Senior Digital Marketing B2B & ecommerce - Paris, France


Je vous envoie le brief client pour une mission de 3 mois, renouvelable, avec démarrage début octobre.

Merci beaucoup.

Senior Digital Marketing, B2B Expert:

Partners with internal business groups to create and automate/execute digital and email marketing initiatives that support Company strategy and objectives.

Defines the value proposition, marketing strategy for this new e-commerce service platform for merchants, conduct first actions & campaigns, secure the market fit approach.

o Defining project success criteria and disseminating them to involved parties throughout the project life cycle.

o Work with channel managers to guide strategy, implementation and execution of digital/email marketing campaigns.

o Work with management to review campaign performance KPIs; provide feedback and recommend solutions for improvements.

o Utilize marketing to develop campaign distribution lists that support segmentation tactics.

o Assist in the execution of testing and optimization strategies for continued performance improvement.

o Stay current on email marketing/digital marketing trends and best practices.

o Manages the B2B Marketing, the Digital Marketing and the e-commerce

o Drives the Strategy upfront, manages the offer and launches the first campaigns.


o Bachelor’s degree in a business-related field or equivalent experience.

o Five years of experience in a digital marketing role.

o B2B/B2BC/B2C marketing strategy development experience.

o Intermediate/advanced knowledge of HTML.

o Experience with major ESPs, including campaign automation and data integration. 

o Familiarity with GDPR, CCPA, CAN-SPAM laws.

o Analytical skills.

o Creative and strategic thinking ability.

o Attention to detail.

o Self-motivated with the ability to work independently and collaboratively.

o Proficiency using MS Office applications.

o Preferred Qualifications

o SQL/scripting experience.

o Salesforce / Marketing Cloud experience.

o Experience with Adobe Create Suite.

o Expertise and prior hands on deployment with Journey Builder

o Comfort and prior hands on experience with Automation Studio

o Expertise and prior hands on development of emails with dynamic content, segmentation, personalization, etc.

o Comfort and prior hands on experience with Cloud pages

o Must have and expertly use HTML, CSS, JavaScript, and SQL

o Comfort and familiarity with Mobile Studio (hands on experience a plus)

o Comfort and familiarity with Einstein (hands on experience a plus)

o Comfort and familiarity with WorkFront (hands on experience a plus)

o Specialist in B2B Marketing, Digital Marketing and e-commerce

o Capable to drive the Strategy upfront, to manage the offer and to launch the first campaigns


Interested? Apply on Slack